Staff

Senior Leadership Team

Mr Dan Mason
Principal

Dan Mason, BSc, NPQH is the Principal of Ormiston SWB Academy. Dan has been a senior leader since 2013, working in a variety of educational settings.  Dan is a qualified SENDCO and Access Arrangements Assessor, who has a keen interest in improving the life chances of children, irrelevant of any barriers they may face.

Having progressed from a Physical Education background, Dan is a father of two boys and a keen athlete who enjoys completing endurance activities across Europe
Email: [email protected]

Mr Liam Evans
Vice Principal (Outcomes)

Liam Evans is an accomplished senior leader with over a 15 years of experience in education. Since 2014, he has served in leadership roles across diverse settings, including schools in Walsall, London, Nuneaton, Telford, and Sandwell.

One of Liam’s key roles at OSWBA is to raise academic performance and inspire students to reach their full potential.

Beyond his professional accomplishments, Liam enjoys spending time with his family and is a proud father to two children. He is also a keen sportsman, and continues to participate in Half Marathons around the county.

Email : [email protected]

Miss Sarah Woodbine
Vice Principal (Pastoral, Safeguarding (DSL), Student Services and Executive SENDCO)

Miss Woodbine has had a varied career:  working across primary, secondary and special school establishments. Within the Children’s Services department at the Local Authority and as the the Multi Agency & Support Team manager in Bilston for two years.   Miss Woodbine says that her passion for safeguarding, special needs and supporting the most vulnerable students has come from her experiences over the years  – seeing how differences can be made to families and sometimes being the advocate for those the most in need.

Outside of school Miss Woodbine’s favourite time is spent with her two daughters, their two dogs and pony. 

Email : [email protected]

Mr Kieran Ellement
Vice Principal (Quality of Education)

Kieran is responsible for teaching & learning, curriculum implementation and assessment at Ormiston South Wolverhampton and Bilston Academy.

Kieran graduated from Coventry University with an honours degree in Geography and Natural Hazards (BSc) before completing his PGCE in secondary geography at Keele University. Kieran joined the academy in 2016 and has held the position of lead practitioner (teaching and learning) and more recently Associate Assistant Principal (curriculum). He has a passion for improving life experiences of young people. One of his proudest achievements at our Academy has been leading numerous trips to Iceland over the years, giving many of our students a once in a lifetime opportunity.

Outside of school, Kieran is a proud father of two adopted boys who keep him busy during weekends and school holidays. Kieran is a keen musician, having played in several bands and orchestras as a drummer from a young age. 

Email: [email protected]

Mrs Laura Goodall
Assistant Principal (Behaviour and Attendance)

Laura Goodall is responsible for leading KS3.

Laura graduated with BA(Hons) Physical Education with QTS from Leeds Metroplitan University in 2004. She has moved to the West Midlands from Yorkshire and has taught at OSWBA since 2014.

Laura also oversees whole school attendance and admissions as well as the Y6 to 7 Transition process.

Email: [email protected]

Miss Gemma Keen
Associate Vice Principal (Teaching and Learning)

Gemma is responsible for Teaching and Learning and Professional Development at Ormiston SWB.

She graduated from Nottingham University with a BA Geography degree in 2015 and has previously worked for Ormiston Academies Trust as the Geography Lead Practitioner for the West and South regions.

Outside of the Academy, Gemma loves travelling the world and is always eager to visit a new country.

Email: [email protected]

Mr L Lal
Assistant Principal (Social Action)
Mrs Donna Hughes
Assistant Principal (Personal Development)

Donna Hughes is responsible for leading all aspects of Personal Development here at the academy. 

Donna graduated with 2:1 in BA(Hons) Drama from the University of Wales, Aberystwyth. Originally from the North- East, Donna moved to the West Midlands upon graduation and has taught English at South Wolverhampton and Bilston Academy since its inception.  

As well as responsibility for leading on the academies C.O.R.E  curriculum which incorporates aspects of PSHE (Personal, Social and Health Education, RSE (Relationship and Sex Education) and FBV (Fundamental British Values). and SMSC (Spiritual, moral, social and cultural) development , Donna is also the academy lead for Mental Health and Well-being, Enrichment and Student Voice. 

Outside of the academy, Donna is an animal rights advocate and spends her time volunteering at a local animal shelter, or fostering unwanted animals. In her social time, Donna is also an avid reader and enjoys the theatre and the cinema.

Donna fully believes that the student centric curriculum, and culture that is at the heart of the academy vision will not only help to educate, but  empower all SWB students to lead, happy, enriched and rewarding lives. 

Email : [email protected]

Miss Emily Dutton
Assistant Principal (Sixth Form)

Emily Dutton is the Assistant Principal of Sixth Form at Ormiston SWB Academy, where she plays a key role in supporting the academic and personal development of our sixth form students. Emily works closely with students to ensure every individual is supported in their journey towards future pathways, whether that be university, apprenticeships, or career progression.

Emily graduated from Liverpool John Moores University in 2014 with a BA (Hons) in Architecture before pursuing her PGCE to become an Art and Design teacher. Her diverse academic background and teaching experience have allowed her to bring a creative, interdisciplinary approach to her leadership role. Emily is dedicated to fostering a learning environment that encourages curiosity, personal growth, and the pursuit of excellence.

Outside of her professional life, Emily is a mother of two and enjoys traveling to explore new cultures and architecture. She also enjoys reading and has a strong interest in design, both of which inspire her creative approach to education.

Email: [email protected]

Mr Ali Lampitt
Business Manager

As Business Manager Ali is responsible for the operational functions of the Academy.

Ali joined the Academy in 2014 shortly after obtaining his Certificate in Schools Business Management (CSBM), contributing to key operational areas of; Finance, HR, Facilities and IT. While at the Academy Ali continued his development by undertaking an Operational Management qualification, where he received a distinction.

Outside of the Academy, Ali enjoys spending time with his family, keeping fit and music.

Email: [email protected]