Senior Leadership Team

Mr R Hughes

Rod Hughes, BEng (Hons), NPQH  is the Principal of Ormiston SWB Academy. Rod is an experienced leader, having moved to SWB for his second headship. He has worked in a variety of educational settings from community schools to large CTC’s and Academies. He has a background of engineering and manufacturing and is a qualified Design & Technology teacher. Rod’s own motivations are very simple; to make a difference. Raising aspirations of children and transforming their lives in a positive way. Email: [email protected]

Miss B Ball
Vice Principal – Teaching and Learning

Bridget is responsible for Teaching and Learning at Ormiston SWB Academy.

Bridget joined the academy in January 2016. She started her teaching career in 1999 at a school in Wolverhampton as a PE teacher, then progressed up to head of PE and has been involved in Whole-School leadership since 2012.

Outside work, in earlier years Bridget played a variety of teams sports representing many of our local club teams and still has a love for the sport but these days you are more likely to see her riding a bike, walking, or playing golf.

Bridget fully believes in the values and ethos of our academy and focuses on ensuring the academy does everything in its power to ensure a first-class education for all our students.

Email: [email protected]

Simon King
Vice Principal – Assessment and Data

Simon King is responsible for Curriculum design, options and external examinations

Simon joined the academy in 2017. He graduated from Bristol University before completing his PGCE at Kings College, London. He started his teaching career in London and Kent as a Science teacher and then Head of department before relocating to the West Midlands and taking up a senior leadership position in Birmingham where he set up and ran a sixth form. He has been a senior leader since 2012 and has completed a number of outreach placements across the West Midlands as part of a previous role in school improvement. Simon now oversees the options process and the overall design of the curriculum.

Outside of the academy, Simon is a husband and father who enjoys hiking, travel and following the contrasting fortunes of Charlton Athletic and the England Cricket team.

Email : [email protected]

Mr D Mason
Vice Principal – Behaviour and Attitudes

Dan Mason is responsible for the strategic direction of Behaviour and Attitudes at Ormiston SWB Academy.
Dan graduated with a BSc (Hons) in Sports Studies. Since being a senior leader in 2013, Dan has become a qualified SENDCO and Access Arrangements Assessor who has a keen interest in SEND and Disadvantaged pupils. He is currently completing his National Professional Qualification for Headship.
Outside of school, Dan is a husband, father of two and keen athlete who enjoys completing endurance events across Europe.

Email: [email protected]

Mr L Lal
Assistant Principal – Science and Independent Learning

Lavkesh is responsible for the School timetable and oversees Homework, Enrichment and Rewards at Ormiston South Wolverhampton and Bilston Academy.

Lavkesh graduated from the University of Manchester with an honors degree in Medicinal Chemistry before completing his PGCE in secondary science where he also obtained the qualification of Advanced Skills Teacher

Outside of school, Lavkesh is a devoted husband and proud father who enjoys playing sport and relaxing in equal measures

Email : [email protected]

Mr J Crawley
Assistant Principal – Humanities

James Crawley is responsible for data, assessment and outcomes at Ormiston SWB Academy.

James graduated with a 2:1 in Geography and Sociology (BA) from the University of Leeds. James then completed his PGDIPED teaching course at the University of Birmingham and obtained his Masters degree in Education through Newman University.

James joined Ormiston SWB Academy in January 2019 having previously taught in Birmingham. James is a teacher of humanities and enjoys teaching human geography, particularly how people are impacting upon the world and how this can be better managed.

Outside of school James is a keen traveller, reader and sportsman.

Email: [email protected]

Miss S Woodbine
Assistant Principal – Safeguarding (DSL), Student Services and Executive SENDCO.

Miss Woodbine has had a varied career:  working across primary, secondary and special school establishments. Within the Children's Services department at the Local Authority and as the the Multi Agency & Support Team manager in Bilston for two years.   Miss Woodbine says that her passion for safeguarding, special needs and supporting the most vulnerable students has come from her experiences over the years  - seeing how differences can be made to families and sometimes being the advocate for those the most in need.

Outside of school Miss Woodbine's favourite time is spent with her two daughters, their two dogs and pony. 

Email : [email protected]

Mrs L Goodall
Associate Assistant Principal KS3

Laura Goodall is responsible for leading KS3.

Laura graduated with BA(Hons) Physical Education with QTS from Leeds Metroplitan University in 2004. She has moved to the West Midlands from Yorkshire and has taught at OSWBA since 2014.

Laura also oversees the Y6 to 7 Transition process for all pupils as well as incoming and outgoing admissions at the Academy.

Email: [email protected]

Mrs D Hughes
Associate Assistant Principal KS4

Donna Hughes is responsible for leading KS4.

Donna graduated with BA(Hons) Drama from the University of Wales, Aberystwyth. Originally from the North- East, Donna moved to the West Midlands upon graduation and has taught English at South Wolverhampton and Bilston Academy since its inception.  

As well as responsibility for leading on KS4, Donna also oversees the Academy CORE curriculum which incorporates aspects of PSHE (Personal, Social and Health Education, RSE (Relationship and Sex Education) and FBV (Fundamental British Values). Moreover, for 2021-2022 Donna also is responsible for parental engagement. 

Outside of the academy, Donna is an animal rights advocate and spends her time volunteering at a local animal shelter. In her social time, Donna is also an avid reader and enjoys the theatre. 

Donna fully believes that the student centric curriculum and culture that is at the heart of the academy vision will not only help to educate, but  empower all SWB students to lead, happy, enriched and rewarding lives. 

Email : [email protected]

Mrs J Bayley
Associate Assistant Principal KS5

Jane Bayley is responsible for SWB6th, the sixth form here at Ormiston SWB Academy.

Jane graduated with a 2:1 in French and German (BA Hons) from the University of Wolverhampton. Jane then continued to Keele University to complete her PGCE in French and German. Languages are Jane’s passion, particularly the way they inspire others to see the world in a different way and support diversity.

Jane has previously taught in schools across the country and has completed her NPQSL and is also a SLE for middle leadership and MFL with the ConnectEd Partnership. She also enjoys coaching others to achieve their potential, through the coaching training she has received being an SLE.

Outside of work, Jane enjoys spending time with her family, cooking and travelling.

Email: [email protected]

Mr A Lampitt
Business Manager

As Business Manager Ali is responsible for the operational functions of the Academy.

Ali joined the Academy in 2014 shortly after obtaining his Certificate in Schools Business Management (CSBM), contributing to key operational areas of; Finance, HR, Facilities and IT. While at the Academy Ali continued his development by undertaking an Operational Management qualification, where he received a distinction.

Outside of the Academy, Ali enjoys spending time with his family, keeping fit and music.

Email: [email protected]