Senior Leadership Team

Mr R Hughes

Rod Hughes, BEng (Hons), NPQH  is the Principal of Ormiston SWB Academy. Rod is an experienced leader, having moved to SWB for his second headship. He has worked in a variety of educational settings from community schools to large CTC’s and Academies. He has a background of engineering and manufacturing and is a qualified Design & Technology teacher. Rod’s own motivations are very simple; to make a difference. Raising aspirations of children and transforming their lives in a positive way. Email: [email protected]

Miss B Ball
Vice Principal – Teaching and Learning

Bridget is responsible for Teaching and Learning at Ormiston SWB Academy.

Bridget joined the academy in January 2016. She started her teaching career in 1999 at a school in Wolverhampton as a PE teacher, then progressed up to head of PE and has been involved in Whole-School leadership since 2012.

Outside work, in earlier years Bridget played a variety of teams sports representing many of our local club teams and still has a love for the sport but these days you are more likely to see her riding a bike, walking, or playing golf.

Bridget fully believes in the values and ethos of our academy and focuses on ensuring the academy does everything in its power to ensure a first-class education for all our students.

Email: [email protected]

Simon King
Vice Principal – Assessment and Data
Mr D Mason
Vice Principal – Behaviour and Attitudes

Dan Mason is responsible for the strategic direction of Behaviour and Attitudes at Ormiston SWB Academy.
Dan graduated with a BSc (Hons) in Sports Studies. Since being a senior leader in 2013, Dan has become a qualified SENDCO and Access Arrangements Assessor who has a keen interest in SEND and Disadvantaged pupils. He is currently completing his National Professional Qualification for Headship.
Outside of school, Dan is a husband, father of two and keen athlete who enjoys completing endurance events across Europe.

Email: [email protected]

Mr L Lal
Assistant Principal – Science and Independent Learning
Mr J Crawley
Assistant Principal – Humanities

James Crawley is responsible for data, assessment and outcomes at Ormiston SWB Academy.

James graduated with a 2:1 in Geography and Sociology (BA) from the University of Leeds. James then completed his PGDIPED teaching course at the University of Birmingham and obtained his Masters degree in Education through Newman University.

James joined Ormiston SWB Academy in January 2019 having previously taught in Birmingham. James is a teacher of humanities and enjoys teaching human geography, particularly how people are impacting upon the world and how this can be better managed.

Outside of school James is a keen traveller, reader and sportsman.

Email: [email protected]

Miss S Woodbine
Assistant Principal – Safeguarding (DSL), Student Services and Executive SENDCO.
Mrs L Goodall
Associate Assistant Principal KS3

Laura Goodall is responsible for leading KS3.

Laura graduated with BA(Hons) Physical Education with QTS from Leeds Metroplitan University in 2004. She has moved to the West Midlands from Yorkshire and has taught at OSWBA since 2014.

Laura also oversees the Y6 to 7 Transition process for all pupils as well as incoming and outgoing admissions at the Academy.

Email: [email protected]

Mrs D Hughes
Associate Assistant Principal KS4
Mrs J Bayley
Associate Assistant Principal KS5

Jane Bayley is responsible for SWB6th, the sixth form here at Ormiston SWB Academy.

Jane graduated with a 2:1 in French and German (BA Hons) from the University of Wolverhampton. Jane then continued to Keele University to complete her PGCE in French and German. Languages are Jane’s passion, particularly the way they inspire others to see the world in a different way and support diversity.

Jane has previously taught in schools across the country and has completed her NPQSL and is also a SLE for middle leadership and MFL with the ConnectEd Partnership. She also enjoys coaching others to achieve their potential, through the coaching training she has received being an SLE.

Outside of work, Jane enjoys spending time with her family, cooking and travelling.

Email: [email protected]